MARKET ANALYSIS AND COMMENTARY


Green-Tech Micro-Cap Announces Around 600k of Purchase Orders in Q1

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By: AllPennyStocks.com

Whether and when the electric car becomes part of the nationwide consumer vocabulary, one company out of Missouri is knocking at the door of public consciousness to cash in on what it says is a growing new market.

The company is called, well, Electric Car Company Inc. (OTCBB:ELCR). The firm, based in Springfield, is a vehicle conversion Company that specializes in electric conversions and manufacturing for the Livery and Fleet Markets. In the last week of April, it announced that those efforts were paying off in the form of mouth-watering quarterly sales, numbering $584,000 in signed purchase orders, or 13 vehicles being manufactured or converted into specialty vehicles.

ELCR brings together businesses specializing in customizing vehicles and power trains, a business strategy geared to build a dominant presence in the aftermarket automotive up-fitter segment, including, but not limited to, so-called pure electric cars, as well as liquid propane conversions, limousines and other livery vehicles, specialty fleet vehicles, classic cars and custom restorations.

ELCR is anticipating having the first zero-emissions, “Pure Electric” livery vehicles ready to unveil by the end of June, its long-term strategy being to offer and expand the company’s line of products to revolutionize the specialty automotive market.

The company has a fair head of steam behind it: in the last quarter of 2009, ELCR reported total revenues of $1.1 million with a net loss from continuing operations of $1.9 million. Losses are attributed to high start up costs as well as a softening of the credit available in the automobile market. Last December, the company announced it had $905,000 in purchased signed orders, a fair chunk of which ($187,000) was the result of its connections made at the Limo Digest Show in Atlantic City in November. One of the orders was for a pink super stretch limo.

ELCR reports that approximately 50% of orders in the first quarter consisted of buses to be converted into specialty "Party Buses" commonly used for special events such as weddings and sporting events. The balance of production consists of standard limousines manufactured from Cadillac Escalades, Ford Navigators and Hummers.

The news of the hot first-quarter sales figures sent the stock trading like, well, hotcakes, with more than 43 million shares changing hands, bringing the price up around 0.006 cents a share, crawling out from its 52-week trough of $0.0015 in March, and way down from its peak of nearly 43 cents reached last June. But in a year where the automotive industry has taken its lumps, ELCR could well see more exciting stock prices and share volume, and investors ignore this stock at their peril.

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